Plain language. No marketing. Every feature explained with a concrete example of what it actually produces.
Paste any business URL. LeadLetter reads their website, finds their strongest proof points, identifies their credentials, and surfaces the angle that makes outreach worth sending. Research is free and unlimited.
Paste fowlerpools.com. LeadLetter finds: 34 years in Phoenix, 4.9 stars across 200-plus Google reviews, family-owned since 1991. Those facts become the foundation of your message.
After research, LeadLetter writes a cold email built around what that specific business has actually earned. Not a template. Not merge tags. A message that references their real track record and explains why that track record matters for outreach.
Subject: "34 years of proof, sitting quiet" — Body leads with Fowler's actual star rating and years in business, connects it to the outreach opportunity, closes with one question.
LeadLetter generates multiple outreach angles per prospect — acquisition gaps, unused proof points, timing signals, competitive moments. You choose the angle that fits your approach, then generate the message from it.
For a local HVAC company: acquisition gap (nobody is outreaching for their 5-star reviews), timing signal (pre-summer push window), proof underuse (18 years in business never mentioned in their outreach).
Upload a CSV of domains. LeadLetter finds the decision maker email via Apollo, verifies it, researches each company, and generates personalized variables for bulk outreach. Variables push directly to your SmartLead campaign. Pro and Business tiers.
Upload 100 HVAC contractors in Phoenix. LeadLetter finds 74 verified emails, generates a personalized hook and proof point for each, pushes all 74 to your SmartLead sequence.
Every researched business becomes a contact with a full timeline. Track when you sent a message, when they replied, what deal stage they're in, and when follow-up is due. Your entire outreach pipeline in one place.
Desert Sky Electric: contacted 3 days ago, no reply yet, follow-up due tomorrow, proposal stage when they respond.
Contacts move through stages: Prospect, Contacted, Replied, Proposal Sent, Won, Lost. Track every relationship from first message to closed deal. The pipeline view shows where every conversation stands at a glance.
See 12 contacts in Contacted, 3 who replied this week, 1 proposal pending signature.
Write and send service proposals without leaving LeadLetter. Editable sections for executive summary, situation analysis, pricing table with line items, project timeline, and next steps. Share via a public link. Clients sign electronically.
Send a proposal link to Desert Sky Electric. They view it, type their name, click Accept. You get notified. The contact automatically moves to Proposal Signed.
Describe the type of business you want to reach. LeadLetter finds real businesses that match — local service companies, agencies, consultants — and adds them to a research queue. Accept the ones worth pursuing, skip the rest.
Type "HVAC contractors in Phoenix with 5+ years in business." LeadLetter returns 10 matching businesses with names, locations, and descriptions. Accept 6, skip 4.
Connect your SmartLead account in Settings. Signal Mode batches push directly to your SmartLead campaigns with all variables pre-filled. Replies detected by SmartLead automatically update your LeadLetter contacts.
Push 74 verified leads to your SmartLead campaign. SmartLead sends Touch 1 with your personalized variables. When someone replies, LeadLetter marks them as replied automatically.
Tell LeadLetter who you are — your offer, your ideal client, your proof points, your writing voice. Every generated message uses this context to write from your perspective, not a generic template.
Service: ad creative for home service businesses. Proof: 12 clients averaging 3.2x ROAS. Voice: direct, no fluff. Every email LeadLetter writes sounds like you.
LeadLetter builds a public profile page at leadletter.tech/p/[yourname]. Share it in your outreach so prospects can learn about you before responding. Includes your services, proof points, testimonials, and a booking link.
Include your LeadLetter profile link in every email signature. Prospects click through, see your work, and book a call without you following up.
Mark messages as sent and track replies across all your contacts. LeadLetter surfaces which outreach angles get the most replies, which industries respond best, and when your best send times are — once you have enough data.
After 30 sends: acquisition gap angles get 3x more replies than proof underuse angles for HVAC clients. Send times: Tuesday and Wednesday morning outperform Friday afternoon.
Every morning, LeadLetter emails you a brief summary: who to follow up with today, any proposals that were viewed or signed, and contacts that have gone quiet. Your daily outreach priority list, ready before you open the app.
Monday morning: 2 follow-ups overdue, 1 proposal viewed yesterday, 3 contacts gone quiet for 7+ days.
3 free message generations. No credit card required.
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